A lot has changed in Tel Aviv over the past century. From the fledgling settlement, founded in the sand dunes on the shores of the eastern Mediterranean, Tel Aviv has grown into a global city – the technological and economic centre of Israel, and a thriving centre of contemporary design. It’s here that, in the 1930s, the ideas of the Bauhaus school, brought to Israel by architects and designers fleeing Nazi Germany, found their free expression in the White City district – now a UNESCO World Cultural Heritage site – and it’s where contemporary architects and designers such as Salvatori collaborator Ron Gilad push their discipline to new levels: a fitting home, then, for our first flagship store in the Middle East.
Yet, as stimulating as Tel Aviv is, it is also possible to escape from the hustle and bustle for a relaxing weekend just further along the coast. With a commanding view over the tranquil sea, the Salvatori house offers an oasis of calm – the open, simple spaces defined by floor-to-ceiling windows that frame the view out along the coast and across the Mediterranean.
